Obie/babyMed - Building a new tool for a holistic approach to fertility
Obie is the first-of-its-kind digital product in the fertility space with a hyper-personalized and holistic approach that uses the latest medical science to help women improve their fertility, track their cycle and ovulation, get pregnant and have a healthy pregnancy. Think of Obie as the guide to the fertility journey.
Like the most transcendent brands today, Obie was started to solve a problem: There was ample frustration with how little time women had with gynecologists and how much misinformation exists on the topic of fertility. Obie, built through deep collaboration between Anomaly, YML and babyMed, makes science-based information accessible to everyone — regardless of their race, beliefs, sexual preference, cultural background or location.
Tapping into babyMed’s expertise
In 2020, babyMed engaged with YML to bring their vision to life: democratizing specialist reproductive care for every woman.
babyMed is one of the world’s top fertility and pregnancy content sites. Since 2000, babyMed has been helping millions of women who are pregnant or trying to conceive get answers to their most burning questions. The site is known for its large collection of scientifically accurate content, interactive tools and quizzes. With a global audience and 10M unique website visitors annually, babyMed saw an opportunity to create a comprehensive solution — one that would not simply track cycles, but would consider all factors that impact a person's reproductive health (mind, body and environment).